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The Shutterstock Color Trends 2020

By analysing billions of pixel data from image downloads, Shutterstock creates gives insights into the fastest growing colours worldwide.

Soft pastel colours as well as the turbo-charged neon colours from 2019 give way to sensational, sophisticated shades. For the coming year, the recently published report predicts the global rise of three bold, saturated colours and also highlights the most trending local hues from 24 countries across the globe.

LUSH LAVA #FF4500

“A bold and fiery orange-red that quickly catches the eye – the noticeably warm color will help companies draw attention to their brand.”
Br24 Shutterstock Color Trends 2020: Pictures in the trend colour Lush Lava
Image: © Shutterstock

AQUA MENTHE #7FFFD4

“A vivid, cyan-tinged mint shade that is perfect for conveying a playful, modern, and outgoing brand personality.”
Br24 Shutterstock Color Trends 2020: Pictures in the trend colour Aqua Menthe
Image: © Shutterstock

PHANTOM BLUE #191970

“A rich navy with significant depth, mimicking a dramatic night sky – ideal for more professional, mature brand look and feel.”
Br24 Shutterstock Color Trends 2020: Pictures in the trend colour Phantom Blue
Image: © Shutterstock

 

Top trending colours around the world

Different regions, different trends. Discover some of the hottest hues in 24 countries. From .
Br24 Shutterstock Color Trends 2020: Overview of global trend colours

We are excited to see more of these brilliant colours. The full report is available at the Shutterstock blog.

You want more? All about the Pantone Color of the Year 2020: Classic Blue and exciting Visual Trends 2020 in our blog.