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Creative Democracy

Today’s technology also enables everyone to get creative and share authentic moments. Diversity and authenticity rules. It’s about spontaneity, experiences, diverse subjects, bright colours and content that moves people. Brands are finding new clever ways to involve their consumers with suitable tools. And encourage them to create and share their own content.

Disruptive Expression

This trend addresses the arising desire of the people to be heard. Politically, creative, individual. According to the Adobe Stock Team, Disruptive Expression in the visual context “….means embracing a wide range of identities, celebrating fearless individuality, and forgoing the light touch in favour of power and intensity.”

Brand Stand

Consumers today want more from brands than just products. They expect stated values, a commitment to transparency and brands that speak out on major social, political and environmental issues. Stunning, powerful visuals of causes and popular issues will have a big impact on viewers.

And surely we will also see more of these photographic and visual trends.

Dark and moody

In contrary to the brightly coloured and lit images, this trend uses a soft and subtle way to stand out. Rich hues of a darkened colour palette and a high contrast between the foreground and background are typical, especially in food photography. Creating images with a contemplative and elegant vibe. Sometimes being quiet is the best way to be heard.

Nostalgic Flashbacks

Runways, closets and home decor stores have been flooded with nostalgic flashbacks. Inspired by the aesthetic of the 90s, 80s, 70s, and even 60s. And now they make their way onto the world of visuals. It’s all about neon colours, clean lines, camera filters, patterns and fonts that resemble past decades.

Outdoor Photography

In 2019, this trend tends to higher contrast levels and more vivid colours. Using the whole frame to compose shots of dramatic landscapes. A sub-trend within will be outdoor product photography, with diverse products embedded into breathtaking sceneries. And with more and more drones, aerial photography is used in all genres, but will have the strongest impact on landscape and travel photography.

Vertical Imagery

According to forecasts, the majority of the total internet traffic in 2019 will to come from mobile use. Therefore, the demand for vertical images for a vertical audience is increasing. The orientation of this format affects the image composition, which always has to be considered. The future is vertical.

And don’t forget to check out the colour of the year – Living Coral by Pantone.