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Pantone Color of the Year 2019: Living Coral

The Pantone Color Institute has announced the colour of the year for 2019. And this year leads us into the depth of the ocean.

2019, it is all about Living Coral. Pantone describes the colour as “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.” With today’s overwhelming digital technology and social media interaction in our daily lives, “we are seeking authentic and immersive experiences that enable connection and intimacy”. The bright coral shade represents “our innate need for optimism and joyful pursuit”. At the same time, the hue proves that nature has the best colours. Living Coral is also a subtle reminder of the extraordinary beauty of coral reefs and the importance of their preservation.

Br24 Blog Pantone Color of the Year 2019: Close up petals of a rose in the color Living Coral by Pantone

The colour was already seen on the fashion runways for spring 2019, appeared in make-up collections or even in tech gadgets, such as the design of the new iPhone XR. And Living Coral will certainly influence the world of imagery in 2019 as well.

Of course, with us you will also get to know everything about the visual trends of 2019.